HB&O Director, Sarah Wilson, has been appointed as the new Chair of the DFK International Marketing Committee. Sarah will be responsible for directing the work of the committee which supports 220 firms across 93 countries worldwide.
The DFK International Marketing Committee (IMC) has two primary objectives: to promote the DFK brand worldwide, and to identify and share best practice in marketing and business development with all DFK members. The IMC develops and maintains marketing campaigns to promote the international network, as well as sharing knowledge and skills across the network to enable clients worldwide to access innovative, high quality services.
Sarah Wilson has taken on the role of Chair following her involvement with the DFK International Future Leaders’ Conference in February 2018 and in recognition of HB&O’s experience in building a strong brand.
Martin Sharp, Executive Director, DFK International, said: “We are delighted to welcome Sarah as our new International Marketing Committee Chair. As the director responsible for marketing within her own firm, HB&O, Sarah has a strong grasp of the marketing opportunities that exist for DFK International and will provide the direction needed to ensure we capitalise on them.”
Sarah Wilson, Director, HB&O, said:
“We have a great deal of collective expertise across the DFK International Network. We want to maximise opportunities to share ideas among the network, which will ultimately ensure we all continue to provide the best service to our clients around the world. The International Marketing Committee has an important role to play in enabling this promotion and information sharing and I’m looking forward to getting started.”
The IMC is made up of a number of DFK representatives from partner firms who collectively represent all DFK regions. The IMC is one of four committees driving the future direction of DFK International.
For further information about DFK International, visit www.dfk.com
